1. Overview
LiftRealm ("we", "us", "our") is a fitness and training app that turns your workouts, meals, and recovery into XP, levels, and trophies. This policy describes the personal data our mobile app collects, how it's used, who it's shared with, and the choices you have.
By creating an account or using LiftRealm, you agree to the collection and use of information as described here. If you don't agree, please don't use the app.
2. Data we collect
We collect the following categories of data:
| Category | Examples | Collected via |
|---|---|---|
| Account info | Email address, password (hashed) | You, at sign-up |
| Health & fitness data | Heart rate, HRV, workouts, steps, active energy | Apple HealthKit (with your permission) |
| Camera data | Barcode/product images, scanned during meal logging | Device camera (with your permission) |
| Location data | GPS coordinates and route during a tracked run | Device location services (with your permission) |
| App activity | Lifts logged, meals logged, XP, quests, trophies | You, using the app |
We only request access to Apple Health, your camera, or your location when a feature that needs it is used, and only after you grant the relevant iOS permission. You can decline or revoke any of these at any time in your device Settings — the app will simply lose the related feature (e.g. no barcode scanning without camera access).
3. Apple Health data
With your permission, LiftRealm reads data from Apple Health (HealthKit), such as heart rate, heart rate variability, workouts, and step count, so we can show your recovery and activity trends alongside your training.
- What we read: only the specific HealthKit data types needed to power heart rate, HRV, and activity features — nothing more.
- What we write: if you log workouts in LiftRealm, we may write that workout data back to Apple Health, if you allow it.
- Your control: you can grant or revoke access to each HealthKit data type individually in iOS Settings → Privacy & Security → Health → LiftRealm.
4. Camera & barcode scanning
LiftRealm uses your device's camera to scan food barcodes so you can quickly log meals. The camera feed is processed on your device to detect a barcode; we only send the scanned barcode number (not the camera image) to our server to look up product and nutrition information.
- Camera access is requested only when you open the barcode scanner.
- We do not store photos or video from your camera.
- You can revoke camera access at any time in iOS Settings; the scanner feature simply won't work without it.
5. Location & run tracking
When you start a tracked run, LiftRealm uses your device's location services to record your GPS route, distance, and pace. Location is collected only while a run is actively being tracked, unless you separately enable background tracking for runs that continue with the app closed.
- Route data is linked to your account so your run history and XP are saved correctly.
- We do not track or store your location outside of active run sessions.
- You can choose "While Using the App" or "Never" for Location in iOS Settings; background tracking (if used) requires "Always" and can be turned off at any time.
6. How we use your data
We use the data described above to:
- Create and maintain your account, and let you sign in
- Calculate XP, levels, streaks, quests, and trophies
- Show your heart rate, HRV, and recovery trends next to your training
- Look up nutrition info for scanned barcodes and log meals
- Record routes, pace, and distance for tracked runs
- Generate and adjust workout and macro plans
- Maintain, secure, and improve the app, and fix bugs
- Communicate with you about your account or the service (e.g. verification, support)
We do not use your health, camera, or location data for advertising or sell it to advertisers or data brokers.
7. Storage, syncing & security
Your account and app data — including workouts, meals, quests, and the health, location, and barcode data described above — is synced from your device to our backend servers so it's available across sessions and devices.
- Data is stored in a MongoDB database operated by us (or our hosting provider) on your behalf.
- Data is encrypted in transit between the app and our servers (HTTPS/TLS).
- Access to production data is restricted to authorized personnel who need it to operate and support the service.
- We use industry-standard safeguards, but no method of transmission or storage is 100% secure, and we can't guarantee absolute security.
8. Sharing & third parties
We don't sell your personal data. We may share data with:
- Service providers who host our infrastructure or database (e.g. our cloud and MongoDB hosting provider) and process data only on our instructions
- Nutrition/barcode lookup providers, to resolve a scanned barcode to product and nutrition information
- Apple, only through HealthKit read/write calls that you've explicitly authorized
- Law enforcement or regulators, if required by law, or to protect the rights, safety, or property of LiftRealm or others
- A successor entity, if LiftRealm is involved in a merger, acquisition, or asset sale, subject to this policy continuing to apply
9. Data retention
We keep your account and app data for as long as your account is active, so your history, XP, and trophies stay intact. If you delete your account, we delete or anonymize your personal data within a reasonable period, except where we're required to retain it for legal, security, or fraud-prevention purposes.
10. Your rights & choices
Depending on where you live, you may have the right to access, correct, export, or delete your personal data, or to object to or restrict certain processing.
- Access & export: request a copy of your data by contacting us below.
- Correction: update your email and profile info directly in the app.
- Deletion: request account deletion at any time; this removes your data from our systems as described in Section 9.
- Permissions: revoke Health, Camera, or Location access at any time in iOS Settings.
- Marketing communications: unsubscribe using the link in any marketing email, or contact us.
11. Children's privacy
LiftRealm is not directed to children under 13 (or the equivalent minimum age in your region), and we don't knowingly collect personal data from them. If you believe a child has provided us with personal data, contact us and we'll delete it.
12. Changes to this policy
We may update this policy from time to time. If we make material changes, we'll notify you in the app or by email before they take effect. The "Last updated" date at the top of this page reflects the most recent revision.
13. Contact us
LiftRealm
Email: info@liftrealm.co.uk
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